SANTA BARBARA, Calif. — January 15, 2024 — Southern California-based global lifestyle brand UGG® (a division of Deckers Brands unveils the next iteration of Regenerate by UGG™, a collection highlighting the brand’s dedication to crafting products that last.
The Regenerate by UGG Collection is a pinnacle expression of everything consumers love about the UGG icons but with a renewed focus on what it means to choose products that feel good, inside and out. With a commitment to exacting artisanship, precision cutting, and premium construction methods, the brand sourced materials from farms practicing regenerative agriculture, helping to reduce negative impacts while enhancing positive ones. By reimagining how consciously sourced and crafted styles look and feel, UGG refreshed the brand’s must-have styles with masterful craftsmanship.
The expansion of the brand’s regenerative offerings kicks off with the new Tasman Crafted Regenerate Slipper and the Ultra Mini Crafted Regenerate, both examples of how the brand’s dedication to regenerative sourcing only enhances the beauty and durability of the shoes.
- Tasman Crafted Regenerate, $160: UGG has created the Tasman Crafted Regenerate as the latest evolution of the iconic Tasman. This iteration of the classic indoor-outdoor slipper is made from materials sourced from farms that practice regenerative agriculture. Creating comfort for today while prioritizing responsibility for tomorrow, this slipper features a sugarcane EVA outsole and UGGplush™ sock liner made from 60-percent upcycled wool. Designed with a suede upper sourced from farms that practice regenerative agriculture and finished with hand-stitched details and a woven leather strap.
- Ultra Mini Crafted Regenerate, $190: The UGG Ultra Mini Crafted Regenerate is made with Premium Twinface sheepskin, from farms that practice regenerative agriculture — which helps impact soil, encourage wildlife diversity, capture carbon in the ground, and preserve the land for future generations. Cast in the same iconic silhouette, this version of the Ultra Mini is elevated with hand-stitched details and a bolder Twin Seam. Slip into comfort with UGGplush™ upcycled wool lining, and an EVA outsole made from fast-growing, renewable, and rainwater-nourished sugarcane.
Posted: January 15, 2024