David’s Bridal Announces Category Expansions Within Its Exclusive Galina Signature Brand Including New Bridesmaids and Lingerie Collections

CONSHOHOCKEN, Pa. — July 29, 2021 — David’s Bridal announced today new category expansions across all categories including bridal, bridesmaids, occasion, accessories, and newly launched lingerie within its exclusive Galina Signature brand. David’s Bridal leveraged its unique vertical supply chain to respond quickly to trends and deliver an expanded collection of its premier label to provide a vast assortment of product offerings for customers.

Galina Signature at David’s Bridal is exclusively designed for a woman who is unapologetically herself — confident, sexy, daring. The newly expanded Galina Signature collection has something for everyone–with stunning styles for the bride, her bridesmaids and guests, accessories, lingerie, and more. Included in this expansion is the launch of the Galina Signature Bridesmaids collection. This line is full of confident, bold and daring details. High-shine fabrics, sexy, plunging neckline, and an exclusive color assortment are just a few of the features designed to give the bridal party an unforgettable look. The retailer recently unveiled the exclusive Galina Signature Lingerie line as well. Featuring 15 unique styles under $40 in sizes ranging from small to 2X, she can show off on her wedding night or honeymoon in lovely, lacy baby dolls, teddys, bodysuits, corsets, panties, and more.

The retailer has also expanded its existing bridal, occasion and accessories lines that are only available at David’s Bridal. The latest Galina Signature wedding dress collection features sophisticated elements coupled with some seriously sultry details, so she can flaunt her figure in a strapless bridal gown or let her legs take center stage with a fitted above-the-knee-cut. Galina Signature guarantees a sexy, stylish look for every occasion. Now she can celebrate all of life’s special events in style with versatile occasion dresses perfect for an evening out, date night, or a special event. As for accessories, the latest styles give every last detail of her wedding day a unique touch with an affordable collection of elegant accessories including shoes, handbags and jewelry. Bold beadwork and all kinds of shine make Galina Signature accessories stand out.

“Our Galina Signature newness is #stunning,” said Nancy Viall, chief merchandising officer of David’s Bridal. “Our Galina Signature brides are sexy, bold, and confident and our design team has spent months refining every detail of this collection to achieve that signature look. We are thrilled to be able to deliver our customers exactly what they want with a unique and stylish collection exclusive to David’s Bridal. With vast options in luxe fabrics, show-stopping styles, exclusive colors and all sizes — this Galina Signature collection is unlike any other.”

The expanded collection is now available in all 300+ retail locations and online at DavidsBridal.com. Galina Signature is just one of five exclusive labels for David’s Bridal. Each David’s exclusive label has its own unique aesthetic, from traditional to modern, boho to regal—offering something for everyone.

The announcement of the expanded Galina Signature collection is the latest advancement in the transformation for David’s. The bridal retailer continues to unveil innovative solutions to better serve their customer including the launch of Diamond, their industry leading loyalty program with over 500k members in less than seven months, their seasonal lookbook, The Wink by David’s Bridal™, BrideMoji™ digital stickers, and their new YouTube Live Channel with 24/7 Wedding Videos.

Posted July 29, 2021

Source: David’s Bridal Inc.