WILMINGTON, Del. — March 9, 2017 — Traceability and transparency. Today’s consumers are increasingly interested in knowing the ethical and environmental impact of the products they purchase. Recognizing this growing trend, DuPont Tate & Lyle Bio Products is launching a new hang-tag program for its Susterra® brand, the building block that delivers high performance across a variety of polyurethane applications.
The first in the series of hang-tags was unveiled today to key manufacturing customers from around the world attending a 10-year anniversary celebration event at the company’s global headquarters and manufacturing facility in Loudon, Tenn. Other hang-tags in the series will become available as new product innovations are introduced.
“Consumers are increasingly questioning the origins behind clothing and footwear, making it more important than ever for companies in the fashion industry to be open and transparent about products and processes,” said Laurie Kronenberg, global marketing director for DuPont Tate & Lyle Bio Products. “With this first hang-tag, companies using Susterra propanediol to manufacture high-performing, bio-based films, coatings or adhesives for the apparel and footwear industries will have a convenient and effective way to differentiate their products and address consumers’ traceability concerns,” explained Kronenberg.
Highlighted on this hangtag are the three main advantages of Susterra propanediol — 100 percent renewably sourced; manufactured in a sustainable manner; and backed by the innovative industrial biotechnology of DuPont Tate & Lyle.
Two versions of this hangtag will be available — in English and one for use in the Asia Pacific region that includes English, simplified Chinese, traditional Chinese and Korean. Manufacturers can place orders for these hang-tags by visiting http://duponttateandlyle.com/susterra-hangtag-order-form.
Posted March 9, 2017
Source: DuPont Tate & Lyle
