Better Cotton Hosts Inaugural Member Awards

AMSTERDAM — June 22, 2023 — Better Cotton, the world’s largest cotton sustainability initiative, yesterday hosted its inaugural Member Awards at its conference in Amsterdam, the Netherlands.

The two-day Better Cotton Conference got underway on June 21, convening supply chain actors from the cotton sector and beyond to discuss four key themes: Climate Action, Sustainable Livelihoods, Data & Traceability, and Regenerative Agriculture.

On the evening of the opening day, at a networking dinner held at Strand Zuid, Better Cotton Chief Executive Officer Alan McClay and COO Lena Staafgard presented the awards.

The Member Awards were established to celebrate the contribution of members to the growth and success of the Better Cotton framework and will be replicated annually at future conferences.

The first of four awards was the Global Sourcing Award, which was given to the Retail and Brand Member and Supplier & Manufacturer Member that sourced the highest volume of Better Cotton in 2022.

The winners were H&M Group and Louis Dreyfus Co., having surpassed all other members in the volume of Better Cotton sourced.

The second honor was the Impact Storyteller Award which recognized an organization with which Better Cotton has collaborated to spotlight compelling stories from the field.

The winner was IPUD (İyi Pamuk Uygulamaları Derneği — the Good Cotton Practices Association), following the production of content from a field trip to Turkey — covering the topics of decent work and children’s education — which generated the most coverage on Better Cotton’s website last year.

The Outstanding Contribution Award followed, and was bestowed upon organisations who contributed “in an exceptional way” to Better Cotton’s revision of its Principles & Criteria, announced earlier this year.

Representatives from the Alliance for Water Stewardship, High Conservation Value Network, Pesticides Action Network, and Solidaridad were all recognized at the ceremony for their support and input in refining the framework.

The fourth and final honor — the Transformer Award — was awarded to an organization that’s been instrumental in shaping Better Cotton’s work since its conception. IDH — the Sustainable Trade Initiative — claimed the inaugural award due to its continued and priceless contribution since 2010.

McClay commented: “I’m grateful for this opportunity to demonstrate Better Cotton’s gratitude to the businesses and organizations that have helped shape our initiative. Without them, our mission to help cotton communities survive and thrive while protecting and restoring the environment, wouldn’t be possible.”

Posted: June 22, 2023

Source: Better Cotton