SOMERVILLE, Mass. — January 17, 2018 — Grossman Marketing Group, a 108-year-old, fourth-generation, promotional products and print company, has acquired Logos in Print, a promotional products distributor headquartered in New York. The new acquisition is the fourth in the past four years, fueling Grossman’s full-service marketing operations and client base in the Northeast.

The acquisition of Logos in Print comes on the heels of three other recent acquisitions: ASAP, a Norwalk, CT promotional products firm; Fleet Business Products of East Hartford, CT; and Premier Marketing Group of Manchester, ME.

Grossman Marketing Group boasts a “who’s who” client list, including major sports teams (Boston Celtics and Boston Bruins), hospitals and health care entities (Massachusetts General Hospital, Brigham & Women’s Hospital, athenahealth, Novocure) and businesses (Hewlett-Packard, John Hancock, L.L. Bean, Zipcar), as well as The International Academy of Arts and Sciences.

Ben Grossman, co-president of Grossman Marketing Group, said the acquisition of Logos in Print enhances the company’s growing presence in health care and education, particularly in New York, New Jersey and Connecticut. Logos in Print has won many prestigious awards, including Promotional Products Association International’s Golden Pyramid Awards for creativity and excellence.

Said Grossman: “Logos in Print is a great fit for us and will complement our existing products and services, which include full-service graphic design, a network of company-owned warehouses and production facilities, multi-media solutions, and a dedicated technology team building best-in-class e-commerce programs for our clients.”

As a premier promotional products distributor, Logos in Print has working relationships with more than 3,000 suppliers, offering hundreds of thousands of promotional items — from apparel, bags and drinkware to writing instruments, golf and fitness products, and high tech accessories.

Since 1972, Cecile and Michael McBride, owners of Logos in Print, have been providing promotional products to major hospitals, universities and businesses in the New York Tri-State Area. The McBrides said they are thrilled their company has been acquired by such a well-respected company as Grossman Marketing Group.

Said Michael McBride: “Grossman shares our mission, which is to help businesses create long-lasting relationships with clients through the power of promotional products. These products, a $21 billion industry, leave a lasting impression on customers at a far better cost per impression than almost every major marketing vehicle.”

Posted January 17, 2018

Source: Grossman Marketing Group

DETROIT — January 17, 2018 — According to a global research study conducted by Yanfeng Automotive Interiors (YFAI), quality of life is becoming more valued over conventional definitions of success all across the globe. Quality of life is a global mega trend monitored by YFAI’s Strategic Research team that looks at the persistent human need for peace, personal interaction, rich experiences, purpose, and good health. As a leader in the design and development of automotive interiors, YFAI is looking at the time people spend in their vehicles and how sharing, ownership, and other quality of life factors influence the use of that time.

The leading trend study is in response to the growing importance of automotive interiors as people spend more time in their cars each day. In the study, 2000 participants were surveyed online in China, Germany, and the United States to understand how consumers define quality of life in different regions, how this influences their decision making process, and how this knowledge can lead to improved future mobility experiences. The study results reveal that eight quality of life dimensions rise to the top as key influencers. Three of them—security, physical well-being, and quality—are nearly universal across all regions. Although quality of life values change with age, emotions, connections and relationships remain important across all age groups.

“Recognizing Quality of Life as a driver of change and innovation, it was critical for us to conduct a study around this global mega trend, as a way to deepen our knowledge and understanding of its expected impact on consumer preferences of new mobility offerings.” said Renae Pippel, Director of Strategic Research for Yanfeng Automotive Interiors.

On defining quality of life, the research reveals that the countries are more similar than they are different, although subtle differences remain. For example, Germany places more priority on experiences, while the United States and China prioritize interactions with things. The United States is unique in considering purpose and motivation as key components for quality of life. Environmental friendliness falls to the bottom in the United States, but rises to the top for both China and Germany.

Related to mobility choices, consumers perceive unique benefits to personal cars vs. alternative transport options based on how each delivers quality of life dimensions. Personal transportation solutions are valued for their speed and flexibility to travel long distances, thus providing convenience and freedom – both quality of life influencers. Vehicle sharing services are valued for their ability to circumvent driving-related stress, and are most used by Chinese consumers, followed by Americans and then Germans. In all markets, once consumers try mobility sharing services, they tend to continue using them. Only a small percentage of respondents indicated they have tried ride or car sharing services only once.

Based on the study results and insight gained, the research team at Yanfeng Automotive Interiors concluded that a critical factor for understanding quality of life as it pertains to mobility isn’t necessarily the service selected, or even the sharing or ownership model of mobility, but rather the length of time that the passenger spends with the vehicle. In shorter interactions, those car- or ride-sharing experiences that last for 15 to 20 minutes, a certain set of priorities emerge that differ greatly from those behind ownership and the traditional multi-year car/owner relationship. In between are mid-range trips that may take a few hours to complete and have their own set of prioirites and influence on quality of life.

With this new filter of minutes, hours, and years, it became evident to the team at YFAI why traditional mobility products (i.e. cars) are not ideally suited for their new-found roles as shuttles experienced for short timeframes via car- and ride-sharing services. The ability to design the right vehicles and the right interiors is not only based on understanding practical functions and features, but also on targeting and executing the right experience for a journey’s specific length of time. Knowing that a vehicle has only 20 minutes to fulfill its brand, service, or product promise to the passenger is a different proposition compared to the way that cars have been traditionally designed, developed, marketed, and sold. Yanfeng Automotive Interiors will use this valuable insight to influence and inform future product innovations in order to improve future in-car experiences, whether the vehicle is shared or owned, and whether the interaction between passenger and vehicle lasts minutes, hours, or years.

Yanfeng Automotive Interiors (YFAI) is the global supplier automotive interiors. Yanfeng Automotive Interiors is redefining how people relax, work and play inside their vehicle interiors – today and decades from now. Headquartered in Shanghai, the company has approximately 110 manufacturing plants and technical centers in 20 countries and more than 33,000 employees globally. They design, develop and manufacture automotive interior components for all automakers. Established in 2015, Yanfeng Automotive Interiors is a joint venture between Yanfeng, one of the largest automotive suppliers in China and Adient, the global supplier of automotive seating.

Posted January 17, 2018

Source: Yanfeng Automotive Interiors

DETROIT — January 17, 2018 — SUVs are among the most successful vehicle types globally. Their powerful design, combined with a comfortable, high seating position appeals to consumers around the world. OEMs are increasingly investing in differentiation for this segment, offering sport versions with premium features.

“In extensive test runs, we have explored the specific needs of dynamic driving in SUVs. We incorporated the results into our definition of a sporty and functional SUV seat ‘designed by Recaro’,” says Martin C. Klein, head of Recaro Automotive Seating. “Due to the higher seating position we have to compensate for the increased rolling motions of the vehicle – so the seat needs to ultimately support the upper torso of the driver. And, not to forget, entry and exit must be comfortable.”

The SUV Performance seat on display offers a sporty look and feel, coupled with high-tech materials such as exclusive leather, brushed aluminum, and a bright color climate. “With our design split into a shoulder and a torso shell, the backrest shape visualizes its main function – to provide optimum side support,” says Klein. Additionally, the side bolsters in the backrest are adjustable. The flat seat cushion improves ingress/egress in and out of SUVs.

With its multi-level seat heating and cooling, power tilt, height, fore/aft and recline function, integrated headrest, integrated lumbar support, it combines advanced comfort with the renowned Recaro performance ergonomics and a pronounced sporty touch. Based on an OEM series metal structure, the seat features Recaro design, Recaro foam, Recaro trim and Recaro performance ergonomics.

Posted January 17, 2018

Source: Recaro Automotive Seating