Corp., San Francisco, to offer SuperSoft 100-percent cotton fabric for newborns’, toddlers’ and
children’s apparel. The fabric is double brushed and washed to provide exceptional softness,
according to the companies. A line of SuperSoft garments is now available at Gymboree stores in the
United States and Canada.
“For newborn babies, you want the softest and highest quality fabrics against their tender
skin,” said Lisa Bayne, senior vice president, marketing, Gymboree. “That is why Gymboree developed
SuperSoft. This joint marketing campaign with Cotton Incorporated reinforces Gymboree’s expertise
in bringing the best possible products to its customers.