Attune Introduces Retail ERP Solution For Fashion And Lifestyle Companies

BURLINGTON, Mass. — October 7, 2013 — attune Consulting, a premier global solutions provider to the
fashion and lifestyle industries, today announced attune for Retail (a4R), a retail enterprise
resource planning (ERP) solution designed specifically to solve the needs of fashion and lifestyle
brands that operate their own retail stores.  With attune for Retail, fashion retailers can
implement a tailored ERP system that supports their unique business requirements within weeks, not
months — enabling them to quickly and cost-effectively gain the benefits of having a retail
storefront to engage with target customers.


“attune has more than a decade of experience working exclusively with fashion and lifestyle
companies to address their business and technology challenges,” said Vajira De Silva, CEO of
attune. “We understand their pain points and have packaged this expertise into attune for Retail —
delivering an enterprise solution that is preconfigured to their needs and can be implemented
quickly, at a much lower cost to the business.”


Increasingly, fashion and lifestyle brands are establishing retail stores to sell direct to
consumers, instead of working through multi-brand boutiques, department stores, or other
third-party wholesalers. The business benefits are compelling, including increased profit margins,
greater control over how products are marketed and sold, and fostering a closer relationship with
customers — a requirement for today’s omnichannel shopper. However, the enormous costs and
resources involved in running successful retail stores remain a barrier to success.


“Fashion retailers have unique requirements that impact everything from inventory management
to the integration of next season’s clothing line,” said De Silva. “To date, addressing these needs
has meant retooling core systems, which takes an enormous amount of time, money, and resources.
attune for Retail has done the majority of work upfront to accelerate the process and eliminate
these obstacles so customers can focus on what they do best – building their brands and running
successful retail stores.”


ERP Designed For Fashion And Lifestyle

attune for Retail offers solutions in the following areas, including:

  • Empowering sales with attune Mobile Store — attune for Retail puts the power of mobility into
    the hands of the sales associate with attune Mobile Store, a mobile point of sale (POS) that
    integrates with any ERP system. Associates have instant access to all the customer data they need
    at their fingertips – including buying patterns, preferences, and recent online or store purchases.
    They can check inventory, place an order for home delivery, or message other store associates as
    needed. By extending the ERP to the mobile POS, fashion retailers can create a seamless customer
    experience that is critical to serving the needs of today’s anytime, anywhere shopper.
  • Delivering greater insight into retail operations — attune for Retail provides an expansive
    collection of industry-specific business intelligence (BI) reports not found in the standard SAP
    Retail solution that address the needs of fashion and lifestyle retailers. The reports, which can
    be accessed through the mobile POS, offer real-time insights into a full range of activities,
    including the status of merchandise during promotions, inventory aging, markdowns, product
    performance, consumer returns, and costs associated with moving product to outlets stores, among
  • Extending the power of SAP Retail to fashion and lifestyle — attune for Retail comes
    preconfigured with best-in-class solutions that address the most important and common processes for
    fashion retailers, including assortment management and planning, merchandising, SAP AFS
    integration, and Open-to-Buy for planning seasonal merchandise. attune for Retail also provides
    more than 15 user-friendly, pre-built interfaces that connect SAP Retail to critical data from
    external systems, including customer, financial, sales, and article listing data — to name just a

Posted October 7, 2013

Source: attune