Techtextil North America is proud to announce that Jeremy Litchfield, Founder/Chief Pacesetter of
Atayne, will deliver the 2011 Keynote Address. Litchfield was chosen in an effort to highlight the
high performance apparel and sporting industries as well as sustainability issues, which in
Techtextil speak translates to the Clothtech, Oekotech and Sporttech application areas.
The address will be geared as a motivational talk on the subject of innovative ideas that may
change the basic structure of the textile industry as we know it today. The goal is to initiate
introspective thought processes towards what those involved in any aspect of the textile industry –
from supplier to end user – can do to make their products and companies more environmentally
Litchfield launched Atayne in May 2007 to inspire positive environmental and social change
through the power of active lifestyles. Atayne leverages groundbreaking technologies and uses
“trash” (e.g. plastic bottles, coconut shells, crab shells, old garments) to design high
performance outdoor and athletic apparel.
Prior to starting Atayne, Litchfield’s professional experience centered on brand strategy,
consumer insights, and growing brands through non-traditional channels. He served as the Director
of Brand Strategy and Consumer Insights at RedPeg Marketing and Operations Manager at Pierce
Promotions. His brand experience cuts across a variety of categories and includes large and small
brands such as Gillette Venus, Dove, Pepperidge Farm, Diet Pepsi, Drambuie, Zyrtec, and The I Do
Outside of work Jeremy enjoys an active, outdoor lifestyle and works endlessly to promote
sustainable living. Jeremy is the Founder and on the steering committee of the Maine Advanced
Textile Technology Consortium. Additionally, he sits on the Advisory Board of the Foundation for
Renewable Energy Education.
Techtextil North America 2011
The keynote address will take place Tuesday, March 15th from 8:30 a.m. to 9:15 a.m. as
the kickoff to the 2011 Techtextil North America event. The keynote address is open and free to all
participating 2011 attendees and exhibitors.
The eighth edition of Techtextil North America, the only trade show in the Americas dedicated
to technical textiles and nonwovens, will be held March 15 – 17, 2011 at the Mandalay Bay
Convention Center in Las Vegas, Nevada.
Posted on November 16, 2010
Source: Techtextil North America/Messe Frankfurt