Huntsman, Genencor Win Industriepreis Award For Gentle Power Bleach™

Singapore-based Huntsman Textile Effects — a manufacturer of chemicals and dyes for finished
textiles and materials, and a division of Huntsman Corp., and Genencor — a manufacturer of enzyme
product solutions for a variety of industries, and a division of Denmark-based Danisco A/S — have
received the Industriepreis 2010 Award in the Biotechnology category for the Gentle Power Bleach™
pretreatment system, an enzyme-based peroxide bleaching process that allows low-temperature
bleaching of textiles such as cotton, polyamide and lyocell at a neutral pH range
(See ”
Gentle
Bleaching
,”  March/April 2009)
. The system processes textiles more sustainably than
conventional bleaching systems while enhancing fabric quality, according to Huntsman.

The Industriepreis recognizes innovative solutions in the German industry.

May 11, 2010

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