Levi’s® And Goodwill® Launch ‘A Care Tag For Our Planet’

San Francisco-based apparel marketer Levi Strauss & Co. (LS&Co.) and Rockville, Md.-based
Goodwill® Industries International Inc. have partnered to launch “A Care Tag for Our Planet,” an
initiative to divert billions of pounds of clothing from landfills by encouraging people to donate
their unwanted clothing. Levi’s® brand clothing will include the message on its product care tags
in select US retail and wholesale operations beginning in January 2010, and on regional and global
tags beginning in Fall 2010. Levi’s is the first major retailer to include this messaging on its

“A Care Tag for Our Planet is Goodwill’s first partnership of its kind designed to increase
the life cycle of clothing and textiles to address the approximately 23.8 billion pounds that end
up in US landfills each year,” said Jim Gibbons, CEO and president, Goodwill. “As the ‘Original
Recycler,’ 166 community-based Goodwills in the United States and Canada collectively divert more
than 1.5 billion pounds of clothing and textiles every year from landfills by recovering the value
in people’s unwanted material goods. In addition to funding community-based services, these
landfill diversion programs create job-training opportunities for more than 1.5 million people a

November 10, 2009