St. Paul, Minn.-based 3M has launched a 360° Enhanced Visibility program for 3M™ Scotchlite™
Reflective Material. The program features guidelines for designers to help them create apparel and
other activewear using Scothlite Reflective Material that enhances visibility in low-light and
nighttime conditions. If the product meets the program design guidelines and requirements — which
specify that certain amounts of the reflective material be visible on all sides of the garment or
footwear in specific locations — it will qualify for hangtags and in-store marketing support. One
such product already participating in the program is the Fila Special Edition Melrose women’s
running shoe. The footwear features highly reflective custom print and color panels made using 3M
Scotchlite Reflective Material.
“Reflective material in high-performance apparel and footwear that is placed and designed
appropriately doesn’t just enhance the visibility of the active person, it also increases the
awareness of the specifier’s brand,” said Paul Amos, global marketing manager for 3M’s Visibility
and Insulation Solutions business. “As more and more consumers have less free time, many are doing
their work-outs early morning or late evening. These enthusiasts are looking for ways to help get
noticed when on the road and to increase their level of safety while doing what the love, whether
running, biking or walking.”
February 3, 2009
