Milliken & Company, Spartanburg, has introduced the Cheers Smart Towel for cleaning of food and
beverage premises. Made of microfiber fabric, the towel absorbs liquid easily, produces minimal
lint, is impervious to bleach and exhibits minimal contraction or shrinkage, according to the
company. The towel also has been shown in laboratory wash tests to last five to seven times longer
than competitive cotton towels. In addition, it offers laundering savings in the form of reduced
energy needs and stain rejects.
The company also has introduced Damask HD, a table linen jacquard fabric made with finer
yarns and a new fabric construction that reduces stain rejects. Lab tests have shown that it
retains its color longer than competitive cotton and polyester/cotton fabrics. The fabric is
offered in five different higher-contrast patterns.
“Damask HD offers the same elegant qualities of Milliken’s current spun/filament fabric with
new, clarified patterns,” said Rick Jarrard, general manager of Milliken’s Napery business. “The
durable, pill-resisting quality of Milliken Damask has not changed.”
July 3, 2007
