COTTESLOE, Australia — March 23, 2015 — Alexium is pleased to announce an exclusive agreement to supply Alexiflam-SYN to a leading outdoor fabric manufacturer to treat tenting fabric. Tents sold in the U.S. must pass NFPA 701 flammability, and several states have added additional requirements and have mandated that the treatment be environmentally-friendly. Alexium’s Alexiflam-SYN FR treatment for synthetic fabric is a durable and eco-friendly solution that is also compatible with high performance water repellency treatments commonly used in the tenting industry. This combination of water repellency and flame retardancy is not something currently offered in the market, and Alexium is in a unique position to provide an effective FR treatment that is also eco-friendly, a quality that will resonate with customers and end-users. The outdoor fabric market values durability and environmental responsibility, and Alexiflam-SYN can also be used in other end-uses such as marine fabrics and outdoor upholstery. Alexium is currently negotiating the joint pricing and marketing strategy to include a co-branding campaign which would increase Alexium’s brand awareness as well as exposure and product validation, and we will keep the market updated as the agreement is finalized.
Chief Executive Office & Executive Director
Alexium International Group Limited
(US Cell) +1 864 991 6687
(AUS Mobile) +61 432 412 663
PO Box 512, Cottesloe
WESTERN AUSTRALIA, AUSTRALIA 6911