DNA Introduces EcoSure® BioBlast™ Denim

Columbus, Ga.-based Denim North America (DNA), a division of DNA Textile Group, has introduced EcoSure® BioBlast™ Denim to its Sustainable R3 Denim collection.

The fabric was developed in cooperation with Poole Co., Greenville, S.C., producer of EcoSure BioBlast fiber made using 100-percent post-consumer recycled water bottles. According to Poole, the fiber has been demonstrated to biodegrade in landfill conditions 12-times faster during a one-year period than traditional polyester. DNA reports fabrics made using the fiber are soft, durable, strong and also offer performance properties.

“As wearable function and sustainability are both becoming mainstays in jeanswear, our mission was to combine these elements by bringing natural and performance fibers together into a sustainable fabric,” said Lisa Harris, creative director, DNA.

July/August 2017