COLUMBUS, Ga. — November 14, 2016 — Denim North America (DNA), a division of DNA Textile Group, is proud to launch the first of it’s kind, a new style of product presentation called Dyed & Woven Collaborative Workshop.
“Since the mid 90’s, there has been no significant change in the way that denim mills present fabric. We transitioned from fabric cards, to washed leg panels and finally to full garment presentations as it has remained for the past 10 years,” said DNA’s Creative Director Lisa Harris. “We are taking a new approach by sharing our development tools directly with our customers and bringing the mill process to them. This allows for a truly transparent and collaborative development effort.”
DNA is showing the flexibility and diversity of a single base component across multiple fabrics, silhouettes, and a variety of washes…the ability to do more with less. The Dyed & Woven Collaborative tool kit contains a sample from each step of the design process — from yarn slub to shade, construction, and wash — so you are able to visualize many different combinations that the components are capable of producing. DNA is giving this unique insight into the denim development process for the very first time at your fingertips.
Denim North America collaborated with Seattle-based manufacturing company Hardmill to produce the hand crafted presentation tools. Hardmill is a maker of simple, traditional, rugged high quality kitchenware and home goods.
For their Spring 2018 collection, DNA is leading the way by focusing on sturdy cotton faced twill fabrics, real denim, wearable function, and sustainability. Manufactured in Columbus, Ga.
Posted November 14, 2016
Source: Denim North America (DNA), a division of DNA Textile Group