NEW YORK CITY — October 11, 2016 — In celebration of International Day of the Girl, Gap Inc. today announced the expansion of its signature education program, P.A.C.E. (Personal Advancement & Career Enhancement), with new curriculum designed to improve confidence and life skills for girls in community settings. To coincide with this announcement, the company’s namesake brand partnered with Condé Nast to showcase the inspirational stories of women who are currently participating in P.A.C.E.
At the center of Gap and Condé Nast’s partnership is a 12-minute documentary-style film profiling the stories of three unique women — Mary, Margaret and Puwaneshwary — who are currently enrolled in a P.A.C.E. community program. The film shines a light on how access to education has changed the lives of these women who work on a tea plantation in Sri Lanka, where literacy rates for women are typically very low — 67 percent compared to the country’s average of 90 percent (source: CARE Sri Lanka).
Created by the award-winning 23 Stories x Condé Nast studio and directed by internationally acclaimed filmmaker Vanessa Black, the documentary premiers on Vogue’s digital channels in both the U.S. and the U.K. starting today.
“Condé Nast is known for its engaging visual storytelling and deep connection to culture, and with partners like Gap we’re extending that approach to branded content,” said Dirk Standen, editor-in-chief of 23 Stories. “Here we wanted to tell the story of the P.A.C.E. program by focusing on the unique stories of some of the remarkable women involved, and Vanessa and her team achieved that in this beautiful, moving documentary.”
Gap Inc.’s P.A.C.E. program originally launched in 2007 to provide life skills education and training for women who make Gap’s clothing. In 2013, it expanded beyond factories and into community settings around the world. Annual evaluation results have demonstrated that the P.A.C.E. program improves the lives of women and their families by developing women’s knowledge, skills, and confidence.
“It is the personal journeys of the women involved with P.A.C.E. that inspire us and push us further,” said Dotti Hatcher, Executive Director, P.A.C.E. “It is the stories we have heard and the women that we have worked with that have led to us creating the girls program.”
As part of its pledge to advance the lives of 1 million women and girls through P.A.C.E. by 2020, the company is expanding its community programs further to bring new educational opportunities to girls between the ages of 13 and 17. P.A.C.E. for girls will focus on improving self-identity and self-confidence, and will help girls develop goals and aspirations for the future, as well as understand the information and skills required to fulfill those goals. The program will pilot in Haiti and India this fall, followed by Sri Lanka and other countries next year. The resources for the program were developed in partnership with the International Center for Research on Women (ICRW).
Posted October 11, 2016
Source: Gap Inc.