NEW YORK CITY — September 19, 2016 — Alvanon Regional Director Simon Fernandes will explore the “Importance of sizing for brand growth and development” at IAF’s 32nd World Fashion Convention, September 27th, 4:00 p.m., Trident Nariman Point Hotel in Mumbai.
“Among other areas, we’ll examine user friendly online tools that operate with software or algorithms to help consumers make educated sizing and fit choices,” Fernandes says. “These can ultimately reduce multiple sales of the same product and the overall cost of returns. Clear and concise communication to the consumer is fundamental with regards to sizing and fit intent.”
Fernandes will also explore the processes of collecting data, analysing the data and showing how it can most productively be used, followed by a look at the technology employed for developing fit tools and grading patterns.
Fernandes invites attendees to bring with them questions pertaining to the sizing, brand growth and development challenges they face in their manufacturing and retail businesses.
Posted September 19, 2016