Safe Reflections Granted Patent For Brilliant® Color Reflective 

ST. PAUL, Minn. — July 7, 2016 — Safe Reflections has received a new U.S. patent for its Brilliant® Color Reflective line of colorized reflective materials.

This patented technology provides superior reflectivity and unmatched wash durability, making Brilliant Color Reflective the first high-brightness color reflective for designers who are serious about incorporating visibility and style in the same offering. A previous patent was granted in 2014 for the manufacturing process behind Brilliant; this second patent is for the reflective product itself.

“We are using Brilliant Color Reflective from Safe Reflections on more and more New Balance designs each year,” said Danielle Regan, Global Apparel Senior Trim Developer for New Balance. “The high-brightness reflectivity and the range of colors enable our designs to incorporate reflective for increased visibility in a discrete way.”

Designers and manufacturers in the active wear and work wear categories are already seeing first-hand how Brilliant Color Reflective adds a new dimension of color, style and safety to their finished products. Danielle went on to say “Safe Reflections is helping us bring a perfect combination of safety, comfort and visual appeal to New Balance activewear designs.”

The new patent also includes a recent innovation within the Brilliant product line: Brilliant Stretch Color Reflective. The reflective material is not only colorized and with high-brightness, but it also has high-stretch. Using Safe Reflections’ adhesive and patented colorizing technology, Brilliant Stretch Color Reflective is designed for use on today’s performance fabrics that are driving growth in the high-end activewear market.

“We’re thrilled to receive another patent for our Brilliant Color Reflective technology, as it provides further proof that this innovation is truly unique and applicable for a wide variety of garments,” said Safe Reflections CEO Chuck Gruber. “Brilliant is changing the way the apparel industry thinks about reflective material, and this patent reinforces the technology’s role as a critical element in the future of reflective apparel. Garment designers and manufacturers are already embracing Brilliant and delivering a higher level of safety and visibility to both the consumer activewear apparel and commercial uniform markets. We’re confident the patent will spark even greater adoption of the technology.”

Product attributes for Brilliant Color Reflective include:
•>300 Brightness (cd/lux/m2 reflectivity)
•Colorfast durable in over 50 home washes
•Tonal color match capable
•Hundreds of different colors available
•Brand and Industry Restricted Substance List compliant
•U.S. patented invention – (No. 8,470,394 B2 and No. 9,248,470 B2) with several other US and global patents pending.

“The recent growth of fashion-forward activewear trends has been explosive, with nearly every segment of the market seeking trendy, yet functional designs focused on lifestyle flexibility,” Gruber said. “We are seeing that the Brilliant Color Reflective line is just what designers want and need to differentiate their offerings and appeal to today’s increasingly safety conscious consumers.”

Learn more about Safe Reflections, including its breakthrough technologies and proprietary products like Brilliant® Color Reflective by visiting for complete product specifications and ordering information.

Posted July 8, 2016

Source: Safe Reflections, Inc.