Denim North America Debuts R3 Denim™ Line

Denim from DNA’s new R3 Denim™ Collection features ECO2cotton® yarns manufactured by Jimtex Yarns.

Columbus, Ga.-based Denim North America (DNA), a division of DNA Textile Group, has introduced the R3 Denim™ sustainable collection made using certified ECO2cotton® yarns manufactured by Lincolnton, Ga.-based Jimtex Yarns, a division of Martex Fiber Southern Corp. ECO2cotton yarns are manufactured using pre-consumer, post-industrial cotton knit cuttings that have been discarded during the apparel cut-and-sew process.

“We are taking recycled a step further with the added benefit of performance to offer a sustainable yet functional modern denim,” said Lisa A. Harris, creative and marketing director, DNA. “Each pair of jeans made with R3Denim contains the equivalent of two recycled t-shirts.”

DNA and Martex will promote R3 Denim to customer, while emphasizing Martex’s “No Fiber Left Behind™” campaign that focuses on zero landfill.

July/August 2016