NEW YORK CITY — March 3, 2016 — Banana Republic is excited to announce that power forward and gold medalist Kevin Love will be the brand’s inaugural style ambassador. The partnership marks the first time Banana Republic has teamed up with a pro basketball player.
The three time NBA All-Star first posted a teaser across his social channels, @KevinLove, inviting fans to guess about his newest project. Forty eight hours later, he revealed the exciting news, featuring a behind-the-scenes snapshot on set at Banana Republic’s spring campaign shoot. In 2016, Love will continue to bring an energetic perspective to Banana Republic, offering a fresh way to engage with customers and his fans.
“Kevin embodies the confidence and optimism our customers find inspiring,” said Aimee Lapic, SVP and General Manager of Customer Experience, Banana Republic. “He expresses the best version of himself with everything he does, which makes Kevin a natural brand ambassador for fans and customers alike.”
As a style ambassador, Love will showcase the versatility and quality of Banana Republic’s men’s collection–fitting as both qualities are reflected in his everyday life. Throughout the year, Love will engage with consumers through surprise and delight moments across multiple channels, so fans should tune in for what’s in store.
“Banana Republic is such a classic brand and I am excited to be chosen as the first athlete ambassador for the brand,” said Love. “Since I am always on the move, it is important that my clothes are not only stylish, but are functional as well. Banana Republic absolutely hits the mark on both.”
To kick off the partnership, Love will be featured in Banana Republic’s Spring campaign, which debuts across all brand channels beginning on March 8, 2016 when the Spring 2016 collection will be available in stores and on BananaRepublic.com.
Posted March 3,2016
Source: Banana Republic