NEW YORK CITY — January 11, 2016 — Optitex, a provider of integrated 2-D CAD and 3-D digital product solutions for the textile industry, has joined the IEEE Standards Association Initiative to collaborate, research and build technology standards for 3D body processing.
As consumers seek more personalized shopping experiences, brands are seeking to incorporate 3-D scanning, modeling and visualization into their businesses to further enhance their customer’s experience. This includes creating customized, tailor fitted garments, but also better products with improved 3-D capabilities.
Optitex, as an innovative thought leader in the future of 3-D and fashion, has joined the initiative to help create standards to implement these technologies into the fashion industry. Such standards will included privacy, communication, quality specifications, and sharing protocols.
In a fast-fashion market, it’s all about getting the best products out for the consumer needs, as quickly as possible. “As a software provider in 3D virtual clothing, we are interested in pursuing standards in body processing technology to enable consistency and ensure quality during virtual clothing try-on sessions,” said Dr. Rony Goldenthal, CTO, Optitex. “Working with IEEE will promote interoperability of virtual clothing and virtual bodies from different sources, and allow Optitex, as well as the other stakeholders, to focus on innovation in their respective areas of expertise.”
While there are still obstacles and more research to be done in the field of body scanning, Optitex is honored to be part of the team pushing these standards forward, and looking to create standards that will create better products and a more satisfied customer experience.
Posted January 12, 2016