NEW YORK CITY — July 24, 2015 — A total of 306 exhibitors from the world’s finest mills, textile design companies and accessories manufacturers packed New York City’s Pier 92 for the 31st edition of Première Vision New York on Tuesday and Wednesday, July 21st and 22nd, 2015, welcoming New York and the North American fashion design community while celebrating new product releases for the Fall/Winter 2016/17 season. Attendance was at an all time high with 4,246 visits in two days, up 6 percent from the January 2015 edition of the show.
To be noted an increasing presence at the show of Canadian visitors, up 35 percent over last January’s show.
Brands who attended the show included 3.1 Phillip Lim, Aeropostale, Alexander Wang, Alice + Oliva, Ann Taylor, Anthropologie, Aritzia, Badgley Mischka, Banana Republic, Bcbg, Bergdorf Goodman, Billy Reid, Brooks Brothers, Calvin Klein, Carolina Herrera, Chico’s, Citizens Of Humanity, Club Monaco, Coach, Diane Von Furstenberg, Donna Karan, Elie Tahari, Forever 21, Gap, Helmut Lang, Hickey Freeman, J Brand, J.Crew, John Varvatos, Le Château, Lilly Pulitzer, Marc Jacobs, Michael Kors, Narciso Rodriguez, Nautica, Nike, Nordstrom, Opening Ceremony, Perry Ellis, Public School, The Men’s Wearhouse, Theory, Todd Snyder, Tory Burch, Vera Wang, Yigal Azrouel, etc.
“I appreciate coming here for the forecasting and the mood of the season, especially seeing the first approach to color for winter,” said Director of Design for his own collection, Christoforos Kotentos. “The consumer doesn’t want another white T-shirt–that’s everywhere–people will spend money on something that has a twist, an edge. It’s about quality. I’m seeing so many wonderful fabrics that have a modern appeal due to the influence of technology.”
“I’m excited about seeing innovative fabrics from some of my regular mills, but it’s always fun to see new brands and new mills doing cool and exciting things,” said Luis Fernandez, Creative Director of CRAFT ATLANTIC. “I’m seeing a lot of innovation in the wool category, laminated wools, and those that are made waterproof and breathable, all great attributes to have for fall.”
“We found inspiration and direction at the show, specifically finding fleece and pique fabrics,” said Creative Director Jeff Jacobs and the team from SLATE & STONE. “We come here first to find color direction for the season.”
The Fall/Winter 16/17 version incorporated the fashion and business leadership the industry has grown to expect from Première Vision New York, including Trend Tasting seminars, presented by P.V.’s Deputy Fashion Director Sabine Le Chatelier, on color and product highlights forecasted for the Fall Winter 16/17 season. Cocktails and refreshments were served at a dynamic party on the Pier’s outdoor terrace overlooking the Hudson River at sunset.
A Tuesday evening roundtable focused on anticipating a new fashion system, and featured P.V’s own Le Chatelier as well as Philip Fimmano, Director of Trend Union/Edelkoort, Inc.; Nicolò Zumaglini, CEO of Lanificio Subalpino and Marie Saint Pierre, fashion designer of her eponymous brand. The roundtable, moderated by Brazilian fashion consultant Olivia Merquior, provided insightful commentary on the direction of fashion trend, resisting the traditional marketing model to fostering innovation and creativity, and embracing the fashion industry’s role in design leadership. The importance of industry collaboration, communication and training was emphasized by the panel; as was the recognition of growing consumer interest in sustainability and humane work conditions for garment laborers in the purchase decision-making process.
Annelie Schubert, Grand Jury Prize Première Vision 2015 Winner of the Hyères International Festival of Fashion and Photography, was feted at the show with an area showcasing several of her award-winning garments, as well as large-scale fashion sketches. Schubert was also in attendance, meeting and greeting American press and fashion luminaries, as well as connecting with Première Vision exhibitors who provided the fabrics and accessories incorporated into her work.
Exhibitors were enthusiastic by the generally upbeat and excited vibe of the show. Accessories company Reca Group’s U.S. Sales Manager Paolo Diacci, said: “I’m excited about how truly global the industry has become. We are seeing customers at Première Vision New York from all over the world, particularly South America.”
Bruno Hansen of Brazilian studio Elaia, said: “This is our first time here, and we had a great day on Tuesday, and people are buying! We’re very pleased with the results. We are seeing a very positive reaction to our bright strong colors, particularly from the California market.”
Harry Vostantzoglou of Vostex, also a first-time exhibitor, concurred. “We’ve had a very successful show, and are prepared to do the next edition, as well,” he said. “We found we were right on-trend with our offerings of ethnic-style ribbons featuring gold and shiny yarns, and introducing printed elastics with jacquard effects.”
Luca Fioravanti of Nuovatess/Sally Tomato, said: “We’ve had an overall good experience, seeing great interest in the soft hands and drape of our cupro knit product, particularly for ‘fashion’ clients, while leather effects are of particular interest for our ‘casual’ customers.”
Overall the July 2015 edition of Première Vision New York offered amazing energy and innovation to the market, and we are already looking forward to the January 2016 program. Watch for the talented designer David Hart to be featured as Première Vision’s spokesperson in its exciting new international communications campaign. David is one of the designers chosen from the New York, Istanbul, Sao Paulo and Paris regions, because they each embody their area’s culture and creative flair. A Maryland native, David won a Fashion Group International Scholarship Award at 17 years old, and is a Fashion Institute of Technology graduate. He’s designed for Anna Sui, Tommy Hilfiger and Ralph Lauren, launching his neckwear line in 2009, and his first menswear collection in 2013.
Posted July 28, 2015
Source: Premiere Vision