Pasadena, Calif.-based Avery Dennison has launched the Avery Dennison Designer Collection for
Spring/Summer ‘09, a collection of apparel branding products drawing on eco-friendly concepts and
innovative presentation approaches.
The Renewal-themed collection is presented in a two-volume book that offers woven and printed
fabric labels, leather patches, heat transfers, hang tags, size stickers, radio frequency
identification tickets and other products. The eco-friendly concept is realized in a number of
ways, including the use of recycled sailcloth to make hang tags that, according to Avery Dennison,
suggest the sea’s regenerative powers. Overall, the collection includes items made from diverse
materials that offer varying textures in combinations that challenge traditional concepts.
“The collection offers many examples that demonstrate the results of our collective, renewed
focus,” said Gerard Spinella, creative director, “beginning with an interesting use of eco-friendly
and sustainable materials, to the reawakening of interpretation and approach. Everyone has the
desire to begin again, and our global collection will inspire those who embrace the spirit of that