Intimate Apparel Salon Exceeds Expectation

The first Intimate Apparel Salon co-produced by Atlanta-based Messe Frankfurt Inc. and Brookfield,
Conn.-based Exposition Associates, held March 2-4 in New York City, boasted 1,378 visitors from 40
states and 24 countries, a 10-percent attendance gain over last years numbers.Strong sales were
reported by 135 exhibitors from eight countries that showed 220 lines of lingerie, sleepwear and
related accessories.Visitors to this industry event had a great opportunity to experience a wide
spectrum of new and exciting collections, said Roland Bleinroth, president, Messe Frankfurt. In
particular, the New Designer Showcase added excitement and complemented the diverse and innovative
products displayed by the major brand exhibitors.

May 2003