The Sustainable Cotton Project (SCP), Oroville, Calif., and the San Francisco-based Academy of Art
College (AAC) recently collaborated on the Organic Cotton Collaborative Project, an effort to
educate both students and consumers on organic cotton and conventional cotton cultivation.The
project included a graduate fashion show featuring new designs made using organic cotton, as well
as A Better Feeling, an advertising campaign designed by AAC students to raise consumer awareness
of the benefits of organic cotton.We feel that ecological issues will be an integral part of design
in the future, and that organic cotton is therefore a long-term trend, not a short-term fashion
fad. We have been working with the Sustainable Cotton Project for a number of years to educate our
students about conventional cotton cultivation, but this year we chose to highlight the SCPs work
and take a position with organic cotton ourselves, said Simon Ungless, assistant director for
fashion, AAC.
November 2002
