Pharr Introduces New Company Branding

McAdenville, N.C.-based Pharr Yarns has announced a new brand identity for the company to unite its five business units under one parent brand. Moving forward, the parent will be known simply as Pharr and its family of companies includes: Pharr Fibers & Yarns, a McAdenville-based carpet fiber and yarn producer; high performance yarn manufacturer Pharr High Performance (HP), McAdenville; Dalton, Ga.-based Phenix Flooring, a producer of residential carpet and distributor of hard surface flooring; Strand Hospitality Services, a hotel management services company, Myrtle Beach, S.C.; and Belmont Land & Investment, a diversified real estate company, Belmont, N.C.

“It was important that our core values — Family, Innovative, Responsive, Strong Relationships and Trustworthy — came through in every application of the new Pharr brand,” said Merrie Barnett, vice president, marketing, Pharr. “From the logo to type treatments, all the way to how each individual brand’s color palette and logos worked together, it was imperative that those five values were infused in everything we did.”

July/August 2017