CORDURA® Marks 50th Year With Roadshow, Innovations

Wichita, Kan.-based Invista’s CORDURA® brand is celebrating its 50th anniversary with a variety of innovations and a year-long roadshow. Cordura is unveiling new fiber and fabric technologies — including a new, military-grade T420HT high tenacity nylon 6,6 staple fiber; 50th anniversary capsule collections such as the X Venture Collexion featuring Cordura denim technologies created by Pakistan-based Artistic Milliners; and announcing special collaborations.

“This very special year is going to be one for the books as we unveil our most groundbreaking innovations and collaborations,” said Cindy McNaull, global Cordura brand and marketing director. “Since commercialization of the fabric in 1967, the Cordura brand has worked hand-in-hand with its mill and supply chain partners to break molds and blaze new trails — with all signs, roads and paths leading to a next generation of durable solutions. And 2017 may be the best year yet.”

January/February 2017