South Korea-based Hyosung Corp. has launched a new global marketing campaign for Creora® spandex that features water to illustrate the shape, use, elasticity and movement potential of the fiber. The new campaign includes ads, website changes, hangtags and other sales tools.
“Our commitment to excellence continues to be the creora brand promise which is the driving force behind the new brand campaign. We are focused on increased awareness of creora as the global leader in spandex” said CH Kim, Hyosung president. “For 2016, we are planning to continue to invest in product, technology, assets, and services to bring value to our direct and indirect customers.”