Huntsman Textile Effects Launches 210 New Color Formulations With Pantone

SINGAPORE — August 18, 2015 — Huntsman Textile Effects today introduced 210 new dye formulations for textiles with color development from Pantone. The collaboration between the global leader in textile dyes and the worldwide authority on color aims to help the textile industry efficiently produce eco-friendly fashion, home furnishings and interior design products.
The new dye formulations extend the PANTONE FASHION, HOME + INTERIORS Textile Color System® and deliver exceptional color accuracy, production efficiency and product performance. Based on Huntsman Textile Effects’ award-winning groundbreaking range of AVITERA® SE reactive dyes, the new formulations enable designers and brands to select on-trend colors that meet their performance specifications and environmental responsibilities.
Using this color system, designers, brands and mills can speed the time from inspiration to production while consistently delivering high-quality products to achieve the highest level of light-, wet- and chlorine-fastness. Textiles dyed with these new formulations also conform to the most stringent international industry standards and are free of para-chloro-aniline (PCA) and other regulated chemicals.
The 210 dye formulations launched by Huntsman Textile Effects today addresses evolving consumers’ tastes and significant market needs. These include shades with pale, medium, dark, intense dark and brilliant shades, and even deep black.
The poly-reactive AVITERA SE dyes ensure accurate dyeing and rapid and very high exhaustion rate for cotton and other cellulosic fibers and their blends. They help mills enhance Right-First-Time performance and improve productivity by 25 percent or more. At the same time, they provide a significantly better environmental footprint than any conventional dyeing and washing-off process or current best available technology. With AVITERA SE dyes, water and energy consumption along with carbon dioxide (CO2) emissions can be reduced by half.

Posted August 18, 2015

Source: Huntsman Textile Effects