LENZING, Austria — April 2016 — Lenzing, a producer of wood-based cellulose fibers, launched the “4S Denim Capsule Collection” at Kingpins show in Amsterdam.
Produced in partnership with Jeanologia, and featuring fabrics from several mill partners, the collection showcases original denim silhouettes for both womenswear and menswear. The name of the collection “4S” stands for Softness, Stretch, Science and Sustainability. Three stories are highlighted within the 4S collection: Dude Ranchers, Tech Artisan, and Deconstructing Denim. Each story, and the collection overall, highlights all the elements that are the essence of a modern day premium denim line.
Fabric constructions are evolving as consumer demand for both comfort and function grows. Companies are pioneering techniques and practices based on sound scientific research, reducing the use of energy, water, chemicals in the denim supply chain as they strive to reduce their overall environmental impact. None of these advances would be possible without collaborations within the supply chain. The supply chain partners for 4S are Lenzing, Jeanologia (Spain), Advance Denim (China), Atlantic Mill (Thailand), Blue Diamond (China), Orta (Turkey), Toray International (Japan).
“We’ve created this collection and named it 4S because not only did we want to emphasize both the softness and stretch elements but also highlight the scientific research and investment that is taking place within the denim supply chain,” said Michael Kininmonth, Project Manager from Lenzing, who worked with Jeanologia on the capsule collection. “We were delighted with the reaction to the “TENCEL® 24 Day into Night collection”, so much so, that it was a natural choice to continue our partnership with Jeanologia, and like Lenzing they are endeavoring to be leaders in their field for technology and sustainability.”
While stretch has become a staple in the denim arena, with 4S it is hoped that the technology behind the materials and the new styles being presented will create a stir in the industry. “We are trying to employ modern fabrics and modern laundry techniques to innovate and create new ideas,” said Kininmonth.
“In the market today you will see indigo styles and non-indigo styles in stretch constructions, but a lot of the finishing is quite conservative. We have tried to challenge that via the themes that run through this collection.”
“We are using different washes to show how the fabric performs both in terms of aesthetic and performance,” said Carme Santacruz, Jeanologia designer. “Three or four years ago, nobody could have imagined creating men’s fabrics with 30, 40 or 50 percent stretch. We’ve created our men’s styles to look like a traditional vintage jean, but in terms of touch and how they wear, this line is totally different.”
The 4S: Softness, Stretch, Science and Sustainability collection debuted at Kingpins Amsterdam, April 13th and 14th.
Posted April 22, 2016