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ITMA 2011 Exhibitor Previews

NedSense/NedGraphics

The Netherlands
Hall Booth


NedSense demonstrates NedGraphics product enhancements and 3D sales tool LOFT at ITMA 2011 
NedSense enterprises n.v. demonstrates its commitment to the textile and apparel industries through a range of new solutions at ITMA 2011. In addition to an enriched NedGraphics portfolio it shows its online 24x7 sales tool LOFT and the newly available LOFT @iPad.

LOFT™ is an innovative customer experience engine platform designed to empower the clients of NedSense to engage directly with their customers and end-users. The LOFT enterprise suite allows customers to upload 2D photographs of their choice and manipulate these by adding, removing furniture items, changing upholstery, flooring, art and curtains from  the manufacturer's portfolio at an unprecedented quality level with 'near touch' visualization. As a tool it is a perfect example and enabler of new market approaches summarized in catch-phrases such as "mass-customization", "high-value" economy and "customer experience platforms".

At ITMA it will also show the LOFT @iPad environment it recently launched with its launching customer Rubelli/Donghia. LOFT @iPad is the channel extension of LOFT Enterprise and as such offers sales and customers the ability to view, add and change interior design products in 3D within the high quality viewing abilities and user-friendliness of the iPad.

Its NedGraphics suite, which has been a staple product to the CAD CAM industry for the fashion, home and flooring industries for over 20 years, has been enriched with the following products:
  • Texcelle Pro - to create and edit extremely large designs
  • Simulation Engine - for the automatic simulation of colourways with the ability to specify multiple output configurations
  • And a range of functional enhancements to the current solutions in terms of story boarding, mapping and planning.

Pieter Aarts, Chief Executive Officer of NedSense enterprises n.v. states: "Once again NedSense proves its ability to innovate on the basis of sound heritage. Lessons learned in the CAD CAM world enable us to build tools that support the sales and marketing process of our customers with the eye for detail and finish that is so important to this industry. This is why LOFT has carved out a niche position in the world of ecommerce and visualization tools. Clients such as Rubelli, Donghia and New Line Fabrics implement it as part of their own strategy. LOFT opens their windows 24x7 around the globe and offers their end customers an unparalleled personalized experience when demonstrating endless combinations of their choice, to the level where one could almost touch by sight"

About NedSense enterprises n.v. and NedGraphics
NedGraphics is a wholly owned subsidiary of NedSense enterprises n.v. Through its subsidiary, NedSense has built up an impressive track record of developing and producing software solutions for the fashion and textile industry over a period of 30 years. NedSense serves more than 3.500 customers through a global network of over 42 resellers and agents. Its 14 offices are ideally located in the leading textile, fashion and production centers of the world. To enhance and preserve its dominant market position NedGraphics continues to invest in its highly qualified staff, market research, and product development. 

The corporate philosophy and professional approach of NedGraphics ensures a close working relationship with the finest designers and manufacturers by offering them solutions which are of the highest level of functionality. It enables its clients to improve their sales through minimizing "time to market", optimizing product development flow and reducing sampling costs. Each software solution is offered in a fully integrated modular system to guarantee the current and future operational performance.

About LOFT™ - a 24x7 anywhere showroom
The business case for LOFT is based on two major external drivers: the 'personalization and ME experience 24x7 anywhere' demands of a global audience and rapidly increasing costs, competition and complexity of the textile & apparel industry. The LOFT customer experience engine offers  a showroom experience anytime, anywhere and offer demonstrating  the full collection of various textiles/flooring/ wallpaper on the customer's desired real object through the unique LOFT 3D scan technology. 

Designers and manufacturers will be able to offer their sales teams and end users through their websites the opportunity to upload their own 2D pictures, which the system instantly converts into 3-D environments. Objects can be taken out of the rooms, new items placed, fabric, flooring etc. changed to create a new reality.  The virtual tool creates a higher sense of reality for the end customer at an unparalleled visual quality, to the 'last stitch' on PC or iPad.

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