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ExpoProducción Returns To Mexico City

ExpoProducción's second edition will present the complete supply chain for the apparel, home textiles and technical textiles industries in Mexico and Central America.

TW Special Report

Last year, Clarion Events North America Inc., Atlanta, launched ExpoProducción, a trade show focused on serving the complete supply chain in Mexico and Central America for apparel, home textiles and technical textiles production. The second edition of the annual show will take place Wednesday through Friday, Feb. 5-7, 2014, at the World Trade Center in Mexico City.

The inaugural ExpoProducción saw 129 suppliers from the United States, Mexico, Italy, Sweden, Syria, India, China and Singapore exhibiting their products and services to more than 2,900 visitors from the United States, Canada, Mexico, Guatemala, El Salvador, Costa Rica, Panama, Puerto Rico, Colombia, Venezuela and Spain.

"We were extremely pleased with the participation and attendance at the first edition of ExpoProducción," said David Audrain, president and CEO, Clarion Events. "The escalating interest from the industry ensures that this year's event will be significantly larger with attendance growth from all of Mexico and Central America."

Clarion Events projects more than 150 exhibitors and 4,000 attendees will participate in the 2014 show.

Exhibitor product groups and services offered include fibers and yarns; fabrics; nonwovens; findings/trims; supplies; cutting and sewing equipment; textile machinery; computer software/information technology; full package and private label contract manufacturing; distributor/wholesaler; services and logistics; research and development; associations/academia; and publications. Attendees are expected from end-user groups including apparel, leather and footwear manufacturers; home furnishings and fashions manufacturers; pet products; automotive/transportation interiors; medical; aerospace; government; and military; among other groups.

Officials cutting the ribbon to open ExpoProducción 2013 included (left to right): Alejandro Faes, president, MexCostura magazine; David Audrain, president and CEO, Clarion Events North America; Sergio López De la Cerda, president, CANAIVE, Rosario Mendoza, president, Cámara, Guadalajara; Simon Kimble, executive chairman, Clarion Events; and Carlos Worbis, president, Cámara, Mérida.

The show is supported by the Cámara Nacional de la Industria del Vestido (CANAIVE); Synthetic Yarn and Fiber Association, Clover, S.C.; Industrial Fabrics Association International (IFAI), Roseville, Minn.; the U.S. Department of Commerce, Office of Textiles and Apparel (OTEXA); National Council of Textile Organizations, Washington; Textile World and its sister publication Textiles Panamericanos ; and MexCostura, a magazine covering apparel, textiles and fashion in Mexico and Central America.

Educational Program
Concurrently with the exhibition, ExpoProducción will present a three-day, comprehensive educational program with more than 14 presentations covering topics including fashion, home textiles and technical textiles.

Official trend partner Fashion Snoops - an online forecasting service serving the global fashion, accessories, beauty, interiors and consumer products markets - will host two educational sessions: Forecasting Spring/Summer 2015, Shoes & Bags, to be held on Wednesday; and Interactive Fashion Trends Spring/Summer 2015, to be held on Thursday.

"We are pleased to be selected as the official trend partner for as important an event as ExpoProducción 2014 in Mexico City," said Robert Guadalupe, senior vice president, sales and marketing, Fashion Snoops. "I am constantly hearing how Mexico is now taking manufacturing market share back from Asia and attracting more global investment than ever in everything from auto to apparel to home. As a supplier of trend intelligence, we want to be there to strengthen that, and working alongside an organization like Clarion is a no brainer."

IFAI will conduct a Sail Shade Workshop on Thursday discussing types of fabrics, cutting/sewing, and shade sail design and manufacturing.

Other educational sessions will include Leather Products; Apparel - International Sourcing; Understanding New Policies and Trade Updates; What's New for Uniforms, Personal Protective Equipment and Medical Textiles; and Synthetic to Natural Fibers.


Show Highlights
ExpoProducción will feature a variety of pavilions, including Chinese and Pakistani pavilions that will showcase fabrics from those countries.

OTEXA will sponsor a USA Pavilion with a 9-square-meter fully furnished turnkey booth. U.S. companies participating in the pavilion will receive a show directory listing and pre-show promotion. In addition, IFAI will host a pavilion that will showcase its members' specialty textile fabrics and supplies.

"We are extremely pleased to have [IFAI] partner with us in the expansion of our ExpoProducción show in Mexico City," Audrain said. "There is a great deal of interest in Mexico and Central America for the types of specialty fabrics and related products provided through the IFAI members. The addition of the IFAI Specialty Fabrics Pavilion and Conference as part of ExpoProducción will bring a new market and group of decision makers to the event, thereby enhancing the scope and appeal of the trade show."

Mexico Focus
Mexico's textile and apparel industry accounts for 6 percent of the country's gross domestic product and nearly 20 percent of all manufacturing employment in Mexico, according to the U.S. Department of Commerce. The country is the second-largest market for U.S. textiles and apparel, according to Vertical Edge Limited's textile report titled "Mexican Textile Market 2011"; and has been the top export market for U.S. specialty fabrics for the last four years, according to the America's Market Intelligence report titled "Mexican Manufacturing Renaissance: The Resurgence of 'Hecho en Mexico.'" OTEXA reports that in the year ending September 2013, U.S. specialty and industrial fabric exports to Mexico accounted for approximately 44 percent of total textile and apparel exports, representing a 14-percent increase over the previous year.

"ExpoProducción is a very important event for the textile industry, and will have the attendance of suppliers, both national and from abroad, to offer all kinds of machinery, technologies, smart textiles, and educational conferences," said CANAIVE President Sergio Lopez De la Cerda. "Our industry offers products with a high value, as well as fashion and innovation, and with the capacity to participate in the world markets, always in a landscape of equality. Therefore, we are pleased to offer this international exhibition for the suppliers of this sector and we are confident of the success of this event, since the same has become, each year, a meeting point for our industry due to the great quality of the exhibitors."

For more information about ExpoProducción, visit expoproduccion.com.

November/December 2013