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Fiber World

Lenzing Repositions Modal®

Lenzing AG, Austria, has repositioned its Lenzing Modal® brand to emphasize the fiber’s carbon-neutral production technology. The fiber’s new tagline, “CO2 Neutral Softness by Edelweiss Technology,” replaces the previous slogan “Makes the World a Softer Place.”

Lenzing’s Modal production site in Austria is fully integrated to include pulp and fiber production. Pulp production is energy self-sufficient and generates energy for the complete production of Modal, which is derived from domestic beechwood. Up to 95 percent of all processing chemicals are recovered, and almost half of Lenzing Modal production uses an oxygen-bleaching process. Carbon neutrality claims for the fiber have been verified in a life cycle analysis.

November/December 2012