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Nonwovens / Technical Textiles

Heytex Bramsche Opens U.S. Subsidiary

Heytex Bramsche GmbH, Germany, has established a U.S. subsidiary, Heytex Corp., in Hendersonville, N.C. The new subsidiary will distribute HEYTex® branded products including coated and laminated textiles for large-format digital print media; textiles for tarpaulins, architecture and outdoor applications; and textiles for industrial applications such as automotive, biogas, plants and military. Industry veterans Joe Trnka and Bruce Walker have been named regional sales managers for the new company.

"Maximum proximity to the market and our customers is the prerequisite for sustainable growth," said Heytex CEO Dr. Heribert Decher. "In particular on the important U.S. market we want to make more efficient use of our potential from now on. Therefore, the establishment of the new Heytex Corp. run by experienced experts in this industry is a consequent step in connection with our global growth strategy."

July/August 2012

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