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Texworld USA: Sourcing Showcase

Biannual expo connects textile suppliers and buyers, offering one single sourcing destination for the North American marketplace.

TW Special Report

P roduced by Atlanta-based Messe Frankfurt Inc. — the U.S. subsidiary of international exhibition organizer Messe Frankfurt GmbH — in partnership with cellulosic fiber manufacturer Lenzing AG, Austria, Texworld USA integrates Lenzing's Innovation Asia, a fabrics trade fair formerly held in parallel with the international fabric shows in New York City. Texworld USA debuted in July 2006 in New York City, and since then, the show has been held biannually in January and July. Its eleventh edition will take place July 19-21, 2011, at the Javits Center in New York City.

Touted by Messe Frankfurt as the largest apparel fabrics show in North America, Texworld USA presents an international business platform for apparel fabric buyers, R&D and product development specialists, designers, manufacturers, retailers, wholesalers, merchandisers, trading companies and sourcing professionals. Product groups to be presented include cotton, denim, embroidery, fibers, functional fabrics, knits, lace, linen, prints, silk, silky aspects, wool and findings/trims. End-use groups include activewear, childrens/infantwear, juniorwear, ladieswear, bridal/ special occasion/cocktail, menswear, sportswear and swimwear/lingerie.

Messe Frankfurt is anticipating record attendance at the upcoming edition of Texworld USA.

Colocated Shows
Messe Frankfurt has partnered with The Sub-Council of Textile Industry, China Council for the Promotion of International Trade (CCPIT-TEX) to produce two additional shows that colocate annually with the summer edition of Texworld USA: the International Apparel Sourcing Show (APP) and the Home Textiles Sourcing Expo (HTSE). The shows debuted alongside Texworld USA in July 2010, and altogether, the three shows drew 459 exhibitors and 5,013 visitors.

APP is focused on the production supply chain for contract manufacturing, private label and original design manufacturing. Product groups include childrenswear, womenswear, menswear and activewear; knits, wovens, denim/jeans, collections, suiting and contemporary; intimates/lingerie and loungewear/sleepwear. The inaugural show hosted 108 exhibitors from eight countries, and more than 1,000 attendees.


HTSE is the only U.S. event focused solely on the sourcing of fabrics and finished soft goods for home applications, according to Messe Frankfurt. Product groups include finished fabrics/components including cotton, dobby weaves, eco-friendly materials, fire-resistant materials, jacquard weaves, knits, lace, leather, linen, outdoor fabrics, pile fabrics, polyester, prints/printers, silk, silk look, synthetics, trims, vinyl, wool, and man-made cellulosics; and finished products including bath, bedding, floor coverings, outdoor furnishings, tabletop, upholstery, wall coverings and window coverings. The inaugural show hosted 66 exhibitors from 5 countries, and 623 attendees.

As of Textile World 's press time, Messe Frankfurt had confirmed 170 exhibitors for Texworld USA and more than 60 exhibitors for HTSE.

"The Messe Frankfurt New York textile events — Texworld USA, International Apparel Sourcing Show and Home Textiles Sourcing Expo — are on track to exceed 600 total exhibitors in July 2011," said David Audrain, president and CEO, Messe Frankfurt North America. "This unique sourcing destination for apparel fabrics, garment production, home textiles and soft goods was established in an effort to deliver international and domestic resources to the North American marketplace in one convenient location."

Both CCPIT-TEX and the Trade Development Authority of Pakistan (TDAP) have committed to bringing exhibitor groups from their respective countries to all three shows. The Korean Textile Trade Association has committed to bringing exhibitor groups from Korea to Texworld USA and HTSE. Messe Frankfurt also expects councils and government agencies from Mexico and India to bring exhibitor groups.

Phoenix-based Supima, the organization of growers of Supima® extra-long-staple cotton, grown in California and the Southwestern United States, partnered with Messe Frankfurt to incorporate the Supima Premium Fabric Show (PREFAB) into Texworld USA starting with the July 2010 edition. Each Texworld USA show now has a designated section featuring Supima's licensees.

Stylesight — a New York City-based global provider of trend content, tools and technology for the style industry — was named Texworld USA's official trend partner in 2010, and the companies debuted their partnership at the January 2011 show.

"The January edition of Texworld USA was just the beginning of our innovative partnership. [For the July show,] we'll be offering even more inspiring, cutting edge information and technology for exhibitors and attendees," said Frank Bober, founder and CEO, Stylesight.

For the upcoming show, Stylesight is curating and helping to design trend areas/forums categorized into three themes: apparel, sourcing and home/interiors. The company also will present a series of eight seminars related to those themes, and its Fall/Winter 2012-13 Materials Forecast comprising four trends it describes as follows:

Raw Energy: Taking inspiration from the body, materials play with the color red in a myriad of shades with a tone-on-tone interplay of anatomically sticky coatings. Texture and volume are inspired by corporeal roundness while energetic surfaces take cue from explosions, blood vessels and fleshy explorations. Fabrics take on sculptural forms with an organic curve.

Sensing Matter: Sensual materials envelop the body with epidermal-like qualities. Skin and earthy stonetones synthesize in materials that are soft and gentle, composed of modern blends or supple leathers. Second-skin materials are gently pleated and delicately textured, while voluminous shapes are softened when dressed in a second skin.

Wild Craft: Rooted in nature and the wilderness, natural forest foliage, autumnal mélanges and tactile surface effects mimic nature's finest features and define this materials direction. Natural and synthetic blend while surface textures are inspired by mold, fungi and clay. Delicate growth and wild rustic textures inspire a primitive, back-to-basics story while lost and found-again fibers abound.

Digital Dimension: Digitally created fabrics are both modern yet comfortable as 3-D rapid prototyping technologies inform a new material aesthetic. Synthetics and blends take on a new beauty, developing a virtually inspired style. Digitally designed patterns are overtly intricate, pushing the boundaries of material and form.

Texworld USA trend partner Stylesight's Fall/Winter 2012-13 Materials Forecast features four trends: Raw Energy; Sensing Matter; Wild Craft; and Digital Dimension.

Texworld's July edition marks the beginning of Messe Frankfurt's collaboration with Atlanta-based MFG.com, a global online marketplace for the sourcing of custom parts, standard components, assemblies and textiles. With MFG.com as Messe Frankfurt's year-round online sourcing partner, both buyers and suppliers will benefit from a unified offline and online sourcing experience, Messe Frankfurt reports.

Since the inaugural Texworld USA, Lenzing Fibers has presented a Lenzing Innovation pavilion spotlighting its customers. At the upcoming show, the company will feature two pavilions — one at Texworld USA and one at HTSE. More than 30 apparel/fabric companies from countries and regions including the United States, China, Hong Kong, India, Korea, Spain and Taiwan will exhibit at the Texworld USA pavilion.

Lenzing also is organizing seminars and panel discussions at Texworld USA and HTSE that will be open to attendees of all three shows. Texworld USA seminars include Fiber Innovations; The Cellulosic Gap; Textile Sustainability: Impacts, Integrity & Innovations; and Designing for Style and Impact. HTSE seminars include Retail Challenges for the Home Textile; and Sourcing Home Textiles from Pakistan — Challenges and Opportunities; among others.

May/June 2011