Denimatrix Wins State Department ACE Award
Denimatrix LP, the Guatemala-based denim apparel manufacturing subsidiary of Plains Cotton
Cooperative Association (PCCA), Lubbock, Texas, has received the U.S. Department of State's 2010
Award for Corporate Excellence (ACE) in the small-to-medium enterprise category. Denimatrix was
nominated for the award by U.S. Ambassador to Guatemala Stephen McFarland, and was recognized in
particular for its contributions to local economic development, assistance provided to
disadvantaged youth and the homeless in Guatemala City, and environmental stewardship.
Denimatrix, whose 6,000 workers produce up to 150,000 pairs of high-fashion denim jeans per week, is part of the Western Hemisphere's first fully integrated vertical supply chain from raw cotton to finished jeans, according to PCCA. That supply chain also includes Texas, Oklahoma and Kansas cotton farmers, and the American Cotton Growers denim spinning and weaving mill in Littlefield, Texas.
"By providing a stable and attractive workplace, we can attract employees who want to work there, who want to stay and take pride in what they do. We do offer a broad variety of benefits for our employees and their families, including medical care, dental care, educational opportunities, and access to basic necessities," said PCCA President and CEO Wally Darneille in remarks made during the awards ceremony, held recently in Washington. "We do it because it creates a work environment where they will stay and do a good job. Their productivity allows us to be competitive in a global environment. We also stress the importance of personal responsibility, of recycling, of wastewater issues, reuse of everything possible, and the importance of hygiene to health."