Pooghe Laundry Selects <br>SmartSilver™ For Underwear
Milwaukee-based Pooghe Laundry, a
manufacturer of casual cotton apparel, has selected State College, Pa.-based NanoHorizons™ Inc.’s
SmartSilver™ anti-odor/antimicrobial nanotechnology for incorporation into its new line of casual
cotton underwear. SmartSilver is integrated into natural and man-made fibers and fabrics to provide
these properties without affecting comfort and hand.
"SmartSilver’s powerful antimicrobial performance simply makes Pooghe Laundry clothing more
comfortable," said Steve Monte, president and CEO, Pooghe Laundry. "SmartSilver adds really cool
technology to a really hot line of new clothing."