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March/April 2014 March/April 2014

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Events

International Dye Industry, Pigments And Textile Chemicals Exhibition (China Interdye)
04/16/2014 - 04/18/2014

Understanding The U.S. Government Lists Of Products Believed To Be Made With Forced Or Child Labor webinar
04/22/2014 - 04/22/2014

12th International Exhibition on Textile Industry (Indo Intertex 2014)
04/23/2014 - 04/26/2014

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SensoTact Analyzes Tactile Perceptions

Paris-based sensory marketing agency Quinte & sens has introduced SensoTact®, a tactile reference frame developed by France-based automaker Renault that analyzes and classifies the tactile perceptions of materials.

SensoTact is being used in a variety of industries including textiles, toys, packaging and automobiles, among others. According to the company, it provides a common language that enables designers and suppliers to communicate using clear, precise definitions of tactile qualities. It also is used to measure tactile sensations, certify the conformity of an end product with its prototype, and determine which tactile qualities are most likely to influence a customer to buy a product.

May 2005




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