Central And South America Want You!
James M. Borneman, Editor In Chief
The meeting — which brought together Western Hemisphere sourcing managers, apparel manufacturers and others — went well but suffered from a lack of participation from the back-end of the supply chain — North American manufacturers. Members from the region reported the problem runs deeper than meeting attendance, which did include some dedicated North American suppliers. The situation needs to improve quickly if effective supply chains are to be established to compete with the China threat.
So, is this lack of interest in Central and South America real? And if North American producers are not serving the region properly, isn’t recent investment in the region from European, South American and Asian producers a signal that something is wrong?
The North American industry often is criticized as a lazy industry that has benefited from protectionist policies that have created a less-than-world-class business culture — maybe not in investment in manufacturing processes, but certainly in developing and servicing new businesses. In the good old days, you may remember turning down business that didn’t fit the mill, or was lower than your run size or put-up. In many cases, that is yesterday’s news, as many companies now step up to the plate to serve the customer with the flexibility demanded by today’s market.
So then, what is the problem?
Textile World editors often hear, “I know all of my customers,” a phrase that speaks of both arrogance and stagnant selling. If you think you know all of your customers, and the industry continues to contract, it is just a matter of time until you will be out of business. New business is hard to come by and expensive to generate. New customers bring risks, financial and otherwise. But, if the Central and South Americans are right, one must ask if North American mill culture has failed to change. What does it take for the industry to participate and become partners in product development?
TW was contacted and asked, “Can you help? These guys are your readers. Where are they?” Why aren’t opportunities like the AAPN meeting embraced? What opportunities do North American mills need to get them to participate? Certainly price differentials are significant on products imported to the region, but if the region starts to compete as a supply chain, isn’t there a benefit to trying? If all is lost, why fight CAFTA?