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Pillowtex Relaunches Cannon Brand

Pillowtex Relaunches Cannon® BrandAfter spending more than 10 years in the shadows, Kannapolis, N.C.-based Pillowtex Corp.s Cannon® brand of bed and bath textiles resurfaced with the introduction of a new, updated product line during Home Fashions Week, held in late March in New York City. With assistance from several consumer research and brand consulting firms, Pillowtex determined that Cannon is the most recognized and most favored brand of home fashion textiles. The new product line was developed in response to feedback from consumers and retail customers. Products are offered in 12 core colors. Four colorways including mix-and-match sheet patterns are based on four of the core colors.With a rich heritage dating back to 1887, Cannon is an American and global icon. Consumers equate Cannon with tradition, value, quality and honesty, said Mike Gannaway, chairman and CEO, Pillowtex. With great pride we are relaunching the Cannon brand to offer value- and quality-conscious consumers a time-tested and trusted product line that delivers exactly what consumers asked for products that look and perform the way they should. May 2003



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