England-based Lurex Co. Ltd. has introduced threads made with Iselin, N.J.-based Engelhard Corp.s
Aurora® Fluoridescent film. The new threads will be used in apparel and woven goods targeted for
the youth market.The films are created by combining iridescent films with fluorescent dyes.
Fluoridescent films are available in five colors including GoGo Grape, Groovy Green, Mellow Yellow,
Psychedelic Orange and Purple Haze. Brian Berridge, Lurex sales and marketing director, expects
consumer products containing the new threads to hit retail stores this Fall.
July 2003
