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Tietex Debuts SofTek Velvets For Motion Furniture

Tietex Interiors (TI), High Point, N.C., an operating group of Tietex International Ltd., Spartanburg, has unveiled its SofTek velvet fabrics line for the motion furniture segment of the residential upholstery market.Using new technology, SofTek offers the ideal blend of soft touch and high tech, according to Mike Durham, TI group president. Beginning immediately, thanks to this proprietary technology, we will introduce and place a wide array of differentiated velvets as the beginning of a long-term and diversified marketing strategy, he said.The SofTek line will include customized fabrics to address specific styling and design needs, Durham said. The company also will offer comprehensive, flexible service to its customers. TI expects to use the SofTek technology to develop products for stationary furniture as well.Tietex veteran Dave Klinker, based at the companys corporate headquarters, has been named national sales director for SofTek velvets.

August 2003




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