Tietex Interiors (TI), High Point, N.C., an operating group of Tietex International Ltd.,
Spartanburg, has unveiled its SofTek velvet fabrics line for the motion furniture segment of the
residential upholstery market.Using new technology, SofTek offers the ideal blend of soft touch and
high tech, according to Mike Durham, TI group president. Beginning immediately, thanks to this
proprietary technology, we will introduce and place a wide array of differentiated velvets as the
beginning of a long-term and diversified marketing strategy, he said.The SofTek line will include
customized fabrics to address specific styling and design needs, Durham said. The company also will
offer comprehensive, flexible service to its customers. TI expects to use the SofTek technology to
develop products for stationary furniture as well.Tietex veteran Dave Klinker, based at the
companys corporate headquarters, has been named national sales director for SofTek velvets.
August 2003
