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Organic Cotton Featured In Fashion Show Ad Campaign

The Sustainable Cotton Project (SCP), Oroville, Calif., and the San Francisco-based Academy of Art College (AAC) recently collaborated on the Organic Cotton Collaborative Project, an effort to educate both students and consumers on organic cotton and conventional cotton cultivation.The project included a graduate fashion show featuring new designs made using organic cotton, as well as A Better Feeling, an advertising campaign designed by AAC students to raise consumer awareness of the benefits of organic cotton.We feel that ecological issues will be an integral part of design in the future, and that organic cotton is therefore a long-term trend, not a short-term fashion fad. We have been working with the Sustainable Cotton Project for a number of years to educate our students about conventional cotton cultivation, but this year we chose to highlight the SCPs work and take a position with organic cotton ourselves, said Simon Ungless, assistant director for fashion, AAC.

November 2002




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