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DuPont Launches New Legwear Concepts To Meet The Needs Of The Contemporary Consumer

GREENSBORO, N.C., March 13, 2002 DuPont Textiles and Interiors (DTI) continues to meet the needs of consumers by the development of four new visions for legwear including new hosiery products, styling concepts and marketing platforms, unveiled Wednesday at The Grandover ResortandConference Center. <BR><BR>These concepts emanate from consumer market research conducted by RISC and other independent organizations, interpreted by DuPont research and development.<BR><BR>The new legwear concepts, all illustrated by commercial and prototype garments, are as follows:<BR><BR>Its Even Better Than Bare - applies beauty-enhancement principles developed by the cosmetic industry to hosiery, combining a flawless sheer finish and subtle skin tone enhanced with the use of new DuPont Tactel® Duo bi-component yarn. An advertising campaign in support of this bare hosiery will debut in major markets around the world in Fall 2002. <BR><BR>Dangerous Curves - consist

GREENSBORO, N.C., March 13, 2002 DuPont Textiles and Interiors (DTI) continues to meet the needs of consumers by the development of four new visions for legwear including new hosiery products, styling concepts and marketing platforms, unveiled Wednesday at The Grandover ResortandConference Center. These concepts emanate from consumer market research conducted by RISC and other independent organizations, interpreted by DuPont research and development.The new legwear concepts, all illustrated by commercial and prototype garments, are as follows:Its Even Better Than Bare - applies beauty-enhancement principles developed by the cosmetic industry to hosiery, combining a flawless sheer finish and subtle skin tone enhanced with the use of new DuPont Tactel® Duo bi-component yarn. An advertising campaign in support of this bare hosiery will debut in major markets around the world in Fall 2002. Dangerous Curves - consists of soft-shaping DuPont Lycra® yarns, which have already generated extraordinary media attention worldwide. Natural Selection - focuses on socks and knee-highs made from blends of DuPont Tactel®, Supplex®, Coolmax® and Lycra®, to provide a natural feel with the benefits of improved appearance, fit and performance. Positive Energy - strengthens the concept of Lycra® LegCare, conceived to improve the well-being of women who spend much of the day on their feet. Designed with healthy living in mind, these garments incorporate graduated massage, which enhances comfort and vitality."Every year, DuPont Textiles and Interiors invests more than $2 million in consumer lifestyle research to identify trends that drive consumer needs and, ultimately, create business opportunities that translate these findings into tangible product and marketing concepts," said Margaret Jacob, global legwear marketing manager, DuPont DTI. "By doing this, DuPont offers a tool that is valuable to consumers and the hosiery industry alike."DuPont Textiles and Interiors (DTI), a wholly-owned subsidiary of DuPont, is the largest integrated textile fiber and interiors company in the world, with approximate annual revenue of $6.5 billion and 22,000 employees, operating in 50 countries. Headquartered in Wilmington, Del., DTI is comprised of two businesses, each with subgroups: Textiles and Interiors including apparel, home, industrial and flooring; and Intermediates including nylon, Terathane® and polyester intermediates, specialties and joint ventures. DuPont Textiles and Interiors has a powerful portfolio of the best-known, worldwide brands and trademarks of DuPont including: Lycra®, Stainmaster®, Coolmax®, Thermolite®, Supplex®, Antron®, Cordura®, Tactel®, Dacron® and Micromattique.DuPont, Micromattique, Lycra®, Tactel®, Supplex®, Stainmaster®, Coolmax, Thermolite, Supplex®, Antron®, Cordura®, Tactel®, and Dacron® are a trademark and registered trademarks of E.I. du Pont de Nemours and Company.




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