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September/October 2014 Sept/Oct 2014

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DuPont Lycra Achieves Superbrand Status

DuPont Lycra® Achieves"Superbrand" StatusSuperbrands, United Kingdom, has recognizedDuPont Lycra® as a Superbrand.In conferring the status, the organization which is directed by prominent business and branding leaders stated that Lycra has established the finest reputation in its field, offering customers significant emotional and/or tangible advantages over its competitors.We are committed to constantly developing new ways to develop the brand; the adaptability of Lycra makes its potential limitless, said Carol Gee, global director of brands, DuPont TextilesandInteriors (DTI), Wilmington, Del.June 2002




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