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September/October 2014 Sept/Oct 2014

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Knitting / Apparel

Hanes Offers Tagless T-Shirts

Hanes Offers Tagless T-ShirtsHanes®, a brand offered by Winston-Salem, N.C.-based Sara Lee Branded Apparel, has introduced a line of tagless T-shirts. The company has developed a process allowing all laundry information to be heat-labeled directly onto the T-shirt.According to Hanes, the new label eliminates the urge to scratch and the need to tuck the tag back in. A nationvvide marketing campaign is underway to promote the T-shirts.December 2002




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