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Textile Institute Creates Strategy Marketing Group

The Textile Institute, England, has strengthened its network of industry-focused Special Interest Groups with the creation of a new body to promote strategy and marketing for textiles, apparel and related industries.Chaired by David Rigby, a strategy and marketing consultant to the global textile industry, the new group aims to provide services to members associated with the commercial issues they face in day-to-day business strategy.Increasingly, companies in textiles and related industries have to think more clearly about business strategies and market focus, said Rigby. Having efficient operations is not enough if the strategic focus is wrong. Rapid changes in the global market, and its supply chain, mean that overall business direction and marketing strategies need to be constantly under review.The group will be based on the Internet so that advice, support and information can be quickly shared worldwide.

August 2000