Burlington Announces New Apparel Structure
Burlington Industries Inc., Greensboro, N.C., has announced it is organizing its apparel products
into two strategic groups Burlington PerformanceWear and Burlington CasualWear as part of the
corporate restructuring announced on January 26.The names of these two groups symbolize our focus
on the changing consumer, said George W. Henderson III, CEO and chairman. Were breaking out of the
traditional textile manufacturing mold, when it was assumed that synthetics, wool and cotton had to
be separately organized. That traditional organizational structure limited product innovation and
our ability to respond to changing market trends.Burlington PerformanceWear incorporates the former
Tailored Fashions Division (worsted wool) and the former Klopman Fabrics Division (synthetics).
Burlington CasualWear incorporates Burlington Global Denim and a new unit called Burlington Cotton
Casuals.Henderson went on to say: The product development opportunities are very exciting. In
addition there are obvious cost advantages and more complete service to our customers.