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Cotton Incorporated Reorganizes Marketing

Cotton Incorporated, New York, recently announced the reorganization and renaming of its two marketing divisions. Under the reorganization plan, the U.S. Marketing Division has become Consumer Marketing, and the International Marketing Division has become Global Product Marketing.The change allows the company to position itself to better service an industry that has become more global, and to more effectively reach an increasingly discerning consumer.Our future success in achieving our mission to improve the demand and profitability for cotton through research and promotion requires us to identify the challenges facing cotton, organize our resources and effectively use the companys assets, said J. Berrye Worsham, Cotton Incorporated president and CEO.The Consumer Marketing Division includes Retail Marketing (formerly known as Retail Implementation), Fashion Marketing, The COTTONWORKS® Fabric Library and Marketing Services (Advertising and Public Relations).The division is headed by Ira Livingston, senior vice president, Consumer Marketing.In addition to its U.S. initiatives, Retail Marketing will be expanded to include responsibility for all consumer advertising in international markets.In addition to marketing activities in the companys foreign offices and importer support programs, Global Product Marketing, Raleigh, N.C., will have the responsibility of working with mills, manufacturers and product specifiers in the United States and internationally on marketing activities. This will include all after-sale technical, information and fashion services. The division is headed by Dean B. Turner, senior vice president, Global Product Marketing.It is very important that we bring together, both physically and philosophically, our marketing and research areas, Worsham said. This will allow us to meet the needs of our customers as we shift from a geographical focus to one that is more product and consumer oriented.Cotton Incorporated also announced that Corporate Development has been renamed Strategic Planning, and Fiber Processing Research has been renamed Fiber Management Research.

August 1999




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