HeiQ Introduces Identity By HeiQ For Outdoor Apparel Industry
Switzerland-based HeiQ Materials AG, a manufacturer of high-performance sustainable textile finishes, has released Identity by HeiQ — a smartphone application developed specifically for the outdoor apparel industry. The application utilizes serial numbers combined into a unique quick response (QR) code. When scanned, the QR code provides information — such as origin, consumer label certifications, manufacturing technician and date produced — on all components of a garment specified by the brand. According to HeiQ, a brand now can offer consumers full product accountability and authenticity from fiber to point of sale.
July 8, 2014